ELIZABETH M. DONAT

20 Year Beauty Industry Professional, New York & Internationally Licensed Esthetician

Elizabeth Donat is dedicated to helping beauty and wellness founders get the recognition they deserve. With over 20 years of industry experience and 25+ media features in top outlets like NewBeauty, Mindbodygreen, and Redbook, she knows that visibility is a necessity in the competitive beauty world. Her mission is to empower estheticians and spa owners to confidently promote themselves, build authority, and thrive.

Elizabeth’s proven strategies help founders gain more press, success, and sales by amplifying their voices and showcasing their expertise. If you’re ready to stop being the industry's best-kept secret and step into the spotlight, Elizabeth is the mentor who can guide you there.

AS SEEN IN

  • New York & Internationally Licensed Esthetician

  • International Spa Consultant

  • B.A. from Hunter College, City University of New York

  • Skin Inc Magazine's Story of Success, June 2018

  • 25x Published Skin Care Expert & Author

  • Trusted Beauty Industry Media Contributor

  • Seasoned Esthetics Instructor & Regional Trainer

  • Internationally Licensed to practice in over 30 countries via I.T.E.C. London

  • Certified in Manual Lymphatic Drainage: Head, Neck and Face

  • New York State Certification in Chemical Exfoliation

  • New York State Certification in Spa-Salon Professional Management

New York and Internationally licensed Esthetician with twenty years of experience in the beauty industry. Elizabeth's passion for beauty and esthetics began at thirteen, starting as a stage and theater makeup artist.

While pursuing a B.A. in Political Science and Philosophy from Hunter College, Elizabeth worked at prestigious New York City establishments, including SAKS Fifth Avenue, The Waldorf Astoria, and the Soho Grand Hotel. Though initially preparing for a career in law, a life-changing conversation with her sister Jenn led her to follow her true passion in esthetics.

Within a month of deciding to pursue esthetics, Elizabeth enrolled at Atelier Esthetique School of Esthetics on Park Avenue, completing the 600-hour NY State curriculum and earning an international license through ITEC. Her career quickly flourished as she worked at some of New York City's top spas, serving a high-profile, international clientele. Soon after, she was invited back to teach at Atelier Esthetique, igniting her passion for mentoring other estheticians.

After a decade in NYC, Elizabeth moved to Connecticut, managing for Elizabeth Arden and becoming a regional trainer and top-selling skin therapist for Massage Envy Spas. She traveled extensively, sharing her knowledge and expertise. This led her to create EMD Skin Solutions, a successful spa consulting business where she helped elevate estheticians and spa owners across the country.

During her years as a spa consultant, Elizabeth also became a trusted media contributor and writer for the beauty industry, gaining extensive press and exposure. While EMD Skin Solutions was a rewarding chapter, she has since shifted her focus to helping beauty and wellness founders gain visibility, land more press, and drive greater success in their businesses.

Ready to step into the spotlight? Let Elizabeth guide you toward the recognition and growth you deserve.