The Press & PR Mastermind On-Demand
Learn how to pitch yourself to media outlets, work with journalists, create killer content, and write articles that can get you into magazines!
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Press & PR Mastermind On-Demand Course
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Week 1: Developing Your Press Mindset and Understanding Beauty Journalism
Your Press Mindset
Journalism 101
Understanding Media Needs
Examples in Action
Your Next Steps
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Week 2: Your press presence, mission and message.
Understanding Sponsored Beauty Content
Leveraging Your Mission & Core Values
Getting Your Bio Beauty Media Ready
Creating Media-Friendly Content
Intro to Hooks
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Week 3: Leveraging your core beliefs & expertise like a media boss
Hooks - Stop the scroll like a media-maven!
Your Core Niche Beauty Beliefs
Know Your Writing Tones
Examples in Action!
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Week 4: Working With Writers & Journalists To Get Your Quotes In The Press
Using QWOTED & HARO Platforms
Understanding Journalists
Winning Pitching Mindset
Several Real Pitches in Action
The Benefits of Press Mentions
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Week 5: Full-Length Article Creation Part 1
Understanding the Magazines
Types of Publications
Understanding Readership
Submission Guidelines
Examples in Action!
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Week 6: Full-Length Article Creation Part 2
How to decide what to write
The anatomy of an article
Pitches
Editorial Guidelines
Examples in Action!
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What Students Are Saying
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Taking Liz's PR Mastermind was a game-changer for me! Learning how to talk to the press, craft pitches that stand out, and avoid common mistakes gave me the confidence I needed to pursue real media opportunities. Liz's guidance on writing full-length articles for my dream publications was invaluable, and I finally feel equipped to take my voice and expertise to a larger audience. Her unique expertise in PR specifically for the spa industry made all the difference—I couldn’t have found this level of targeted insight anywhere else.
Amy Wall, Award-winning Esthetician and Quantum Beauty Expert
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Elizabeth is your own personal cheerleader! I could truly feel her excitement and happiness for me as I got published the first time and also her true passion for helping women promote themselves. Her years of experience speak for themselves and I truly felt like I had chosen to work with the best of the best in my search for education on this topic.I pitched to a journalist writing a piece on Retinol and I got published in the Today Show!
Tatiyana Canady, Licensed Esthetician & Owner of Aurum Aesthetic Atelier
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I highly recommend the PR Mastermind led by Elizabeth Donat. The insights she provides are invaluable, actionable, and immediately applicable for establishing a strong PR presence. One of the most effective tools I learned was the use of “hooks”—strategic phrases designed to capture your audience’s attention, whether in articles or on social media. Elizabeth empowers participants to confidently share their perspectives with journalists, paving the way for publication in reputable newspapers and magazines. If you aspire to be recognized as a thought leader in your industry but haven’t yet been published, this class is an essential step toward getting your name out there.
Dr. Natalya Borakowski, Owner & Founder of Desert Bloom Skincare
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Elizabeth helped me brainstorm my pitches showing my expertise as a spa marketing professional. After the submission that she helped me with, two of my pitches were accepted and I will be published this year in Skin Inc Magazine!
Meghan O'Brien, Owner of Marketing with Meg
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As a veteran esthetician with a successful business in New York City I had no clue how to make moves to stand out. Elizabeth’s Press and PR mastermind was the perfect offering for me. To have someone, who is a beauty industry veteran herself, breakdown down into simple steps the “what”, “why” and “how to” was priceless and well worth the investment. I have come away from the mastermind with a much clearer understanding of the way forward to propel my business, a ton of valuable resources, insider real life tips to navigate the nuances of the PR machine and a customized game plan that is wrapped up in the Elizabeth Donat sophistication I know and love. If you are in the beauty or wellness space and want to take your business to the next level I cannot recommend Elizabeth’s Press and PR mastermind enough - it is a total game changer!
Nichola Weir, Licensed Esthetician & Founder of Pacific Touch NYC
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I joined the Press & PR LIVE 6-Week Mastermind course to give me the edge on how to pitch and write and the step by step process. Liz does a wonderful job breaking down the process, giving many examples and giving copy/paste hooks to make the writing process a lot easier. This program is essential information that would take one on their own much longer to navigate.
Summer Murphy, Licensed Esthetician & Owner of Ritual Skincare
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Elizabeth’s program is extremely well-structured beginning with easing you into it and continually helping in each session with some very simple- to- implement takeaways. I definitely have started to implement some of the recommendations and started to do things like radio programs. I look forward to continuing to leverage a lot of the learnings from her in the future and highly recommend the program to anyone!
Dr. Shopana Ganpath, Board Certified Internal Medicine & Owner of The Glow Circle By Dr. G Health & Wellness Center
Meet your instructor
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Meet your instructor *
Elizabeth M. Donat, LE
Elizabeth M. Donat is a 20-year beauty industry veteran, New York & internationally licensed esthetician, and a 50X published expert featured in NewBeauty, Redbook, Mindbodygreen, INSTYLE and Fortune. With 9 years of beauty media expertise, she empowers beauty and wellness founders to gain visibility and recognition. Her proven strategies help elevate brands through teaching founders how to get their own press and media exposure.
Visibility is not a luxury, it's a necessity!
AS SEEN IN
More Press = More Success
Visibility Matters for You Now More Than Ever
In today’s fast-paced beauty and wellness landscape, staying in the shadows won’t get you noticed. This course gives you the tools to step out and secure magazine features, establish a credible online presence, and build a legacy of media mentions that keep working for you—long after each press mention is published.
Your Transformation: From “Hidden Gem” to Recognized Authority
This isn’t just about tips and tricks. It's a true transformation. You’ll learn proven strategies that take you from pitching to published, empowering you to shape your story, craft engaging content, and get your name in the media. Imagine walking away with the confidence, credibility, and recognition that places you at the top in beauty and wellness.
Your PR Journey Without the Overwhelm
Getting your name in the press doesn’t have to be daunting or reserved for the elite, PR agency-backed big businesses. In this self-paced course, you’ll learn to approach press and PR in a way that feels natural, attainable, and completely within your reach. No costly agency fees—just insider insights and tangible tools to guide you toward becoming your own best publicist.
Course FAQ
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This self-guided course includes six weeks of video lessons from my LIVE Press and PR Mastermind, with over 6 hours of engaging video content with slides covering topics like working with journalists, crafting your core messaging, creating powerful pitches, and writing full-length articles. You’ll also receive downloadable PDF resources and guides to help sharpen your media strategy anytime.
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No, this course is completely self-guided, and there is no group support or email access included. It's designed for those who prefer to learn at their own pace without the need for direct interaction or live feedback. However, all the core material you need to learn how Elizabeth got her over 50X media quotes is included! Learn how she got into top magazines so you can try these strategies for yourself!
If you are interested in LIVE interaction and group support, consider joining the next LIVE 6-Week Press & PR MastermindOR if you are looking for 1:1 VIP Press, PR and writing support, please send us a message.
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Once you purchase the course, you’ll have lifetime access to the video replays and downloadable materials. You can revisit the content anytime that suits your schedule.
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The live mastermind includes weekly group calls, real-time feedback, and email support. This self-guided version provides all the same content in a pre-recorded format, allowing you to learn at your own pace without the live support elements.
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Absolutely! This course is designed for beauty and wellness founders at all levels. You’ll learn everything from foundational PR strategies to advanced techniques like pitching and writing full-length articles.
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No, this course cannot guarantee media coverage. While I share the exact strategies that helped me get mentioned/featured in over 50 publications, the results depend on your effort, qualifications, approach, industry factors, and timing with media outlets.
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Personalized help is not included in this course. If you're interested in ongoing support or feedback, consider enrolling in the next LIVE 6-Week Press & PR Mastermind or if you are interested in VIP 1:1 Press, PR and Writing Services, please Contact Us.
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Please note: This course is not a PR agency service and does not function as a representation or guarantee of press coverage. I share the strategies that helped me secure press mentions, but success depends on your own efforts. This course is designed to provide information and strategies to help you on your media journey.
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We’re committed to delivering immense value through our course, and we’re confident that the strategies shared will help you elevate your knowledge of the beauty media landscape. Because of the digital nature of the material, all sales are final, and we do not offer refunds or partial refunds. However, your satisfaction is important to us, and we are available via email at contact@elizabethdonat.com if you have any questions or need clarity on any of the course material.