The Press & PR LIVE
6-Week Mastermind
It all starts with an idea. Whether you want to add prestigious press logos to your website, transform your unique methods into thought leadership, or leave a lasting legacy beyond social posts and blogs; your insights deserve to be seen by thousands.
Make your mark and amplify your influence.
You’re a good-hearted founder in beauty and wellness. It’s your time to be more well-known.
What you’ll get
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6 LIVE Video calls (once per week for 6 weeks) with Elizabeth Donat and a collective of good-hearted, executive level founders who are ready to learn how to level-up their status in the press.
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Elizabeth Donat will lead you through her behind the scenes journey of crafting content that has gotten her name in over 25 publications such as Redbook Magazine, Mindbodygreen, New Beauty, Reader’s Digest and as a regular contributor to Skin Inc Magazine.
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Develop 3-5 full length article ideas, pitch-ready hooks and unstoppable subject lines that will get you noticed by journalists and editors. Learn the methods that fast-tracked Elizabeth’s press coverage without paying any money or being a PR expert.
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Join a group of like-minded, high-achieving executives who share your passion and goals. Collaborate, share insights, and support each other in creating your signature content. The magic happens when we come together and amplify our callings.
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Learn how to work with journalists who will use you as a source for their articles. Get your name and business featured in major online and print publications, gaining logos you can use for a lifetime.
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Learn to leverage media quotes and published content to attract clients who never question your value or fees. Gain the confidence to raise your prices, launch new offerings, apply for speaking gigs, pitch podcasts, and collaborate with big names.
What Students Are Saying
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Taking Liz's PR Mastermind was a game-changer for me! Learning how to talk to the press, craft pitches that stand out, and avoid common mistakes gave me the confidence I needed to pursue real media opportunities. Liz's guidance on writing full-length articles for my dream publications was invaluable, and I finally feel equipped to take my voice and expertise to a larger audience. Her unique expertise in PR specifically for the spa industry made all the difference—I couldn’t have found this level of targeted insight anywhere else. The templates and insider tips Liz shared were so practical and easy to apply, making a daunting process feel achievable. Liz is truly one-of-a-kind in this space, and I’m so grateful for the knowledge and tools she provided.
Amy Wall, Award-winning Esthetician and Quantum Beauty Expert
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Elizabeth is your own personal cheerleader! I could truly feel her excitement and happiness for me as I got published the first time and also her true passion for helping women promote themselves. Her years of experience speak for themselves and I truly felt like I had chosen to work with the best of the best in my search for education on this topic.I pitched to a journalist writing a piece on Retinol and I got published in the Today Show!
Tatiyana Canady, Licensed Esthetician & Owner of Aurum Aesthetic Atelier
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I highly recommend the PR Mastermind led by Elizabeth Donat. The insights she provides are invaluable, actionable, and immediately applicable for establishing a strong PR presence. One of the most effective tools I learned was the use of “hooks”—strategic phrases designed to capture your audience’s attention, whether in articles or on social media. Elizabeth empowers participants to confidently share their perspectives with journalists, paving the way for publication in reputable newspapers and magazines. If you aspire to be recognized as a thought leader in your industry but haven’t yet been published, this class is an essential step toward getting your name out there.
Dr. Natalya Borakowski, Owner & Founder of Desert Bloom Skincare
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Elizabeth helped me brainstorm my pitches showing my expertise as a spa marketing professional. After the submission that she helped me with, two of my pitches were accepted and I will be published this year in Skin Inc Magazine!
Meghan O'Brien, Owner of Marketing with Meg
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As a veteran esthetician with a successful business in New York City I had no clue how to make moves to stand out in what feels like an overcrowded industry and establish myself as an industry expert. Knowing that the key to taking Pacific Touch NYC to the next level relies on getting our message amplified I was in desperate need of a game plan but was at a loss as to where to even start. Elizabeth’s Press and PR mastermind was the perfect offering for me. To have someone who is a beauty industry veteran herself (and one of the best teachers I know) breakdown down into simple steps the “what”, “why” and “how to” was priceless and well worth the investment. I have come away from the mastermind with a much clearer understanding of the way forward to propel my business, a ton of valuable resources, insider real life tips to navigate the nuances of the PR machine and a customized game plan that is wrapped up in the Elizabeth Donat sophistication I know and love. If you are in the beauty or wellness space and want to take your business to the next level I cannot recommend Elizabeth’s Press and PR mastermind enough - it is a total game changer.
Nichola Weir, Licensed Esthetician & Founder of Pacific Touch NYC
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I joined the Press & PR LIVE 6-Week Mastermind course to give me the edge on how to pitch and write and the step by step process. Liz does a wonderful job breaking down the process, giving many examples and giving copy/paste hooks to make the writing process a lot easier. This program is essential information that would take one on their own much longer to navigate.
Summer Murphy, Licensed Esthetician & Owner of Ritual Skincare
What’s inside
Identify Your Dream Publications
Master the mindset shifts for press creation. Remember, you are an asset to the media. We'll explore how the press needs YOU and how founders thrive in the 24-hour news cycle and constant demand for content. Don't be intimidated by big names. We'll identify dream publications that fit you perfectly and work through submission requirements to ensure you nail every pitch.
Amplify Your Expertise
Imagine the impact on your business when you gain authority through local and national publications. Will you take inspired action to share YOUR truth instead of staying quiet? With years of dedicated expertise, who better than YOU to have a louder voice and a bigger platform to showcase your knowledge and become the changemaker you know you can be? Don’t know what to write? We will master your messaging.
Create Content, Confidently
You have extensive knowledge and passion for your field, but feel underappreciated. You want to be a thought leader and authority but struggle with self-promotion and pitching to the media. Learn to create compelling content that showcases your expertise, builds your business, and makes you more well-known.
Limited Enrollment
Limited Enrollment
Join us Sunday January 12th or Monday January 13th, 2025 for a LIVE 6 week Mastermind taught by Elizabeth Donat, 20 year beauty pro, NY licensed esthetician and 25x published writer as she walks you through everything she did to get her name and articles in the press!
A note on scheduling: Due to high demand, the Mastermind will offer 2 LIVE 60 minute video call options per week. You can choose to join on Sunday or Monday afternoons (typically 1PM EST). Attend one or both sessions—whatever fits your busy schedule best. The presentations will be identical.
The Breakdown: 6 weeks, 1 hour per week, an incredible group of high-level founders, 1:1 support from Elizabeth and your own front row seat to learning how to get your name in the press.
This is a ground level, beta offering. Make the commitment, today, if this speaks to you. You can learn how to get into MAJOR Magazines by promoting yourself in the press!
PLEASE READ BEFORE PURCHASING:
Frequently Asked Questions (FAQ’s) located at the bottom of sales page.
AS SEEN IN
✺ Frequently Asked Questions ✺
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Absolutely not. This Mastermind is for anyone who is interested in learning about the process of creating media- worthy content and working with editors/journalists.
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You do not. However, you should be someone who is accustomed to some form of writing for your business. Whether it's a regular email newsletter to your subscribers, a blog, or other forms of professional communication. We will teach you the rest!
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No. It would be unethical to claim that taking this Mastermind will ensure that you will be published because there are several factors that will determine your success. However, we will walk you through everything Elizabeth did to get 25 media publications and counting without paying an agency or having PR experience.
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1:1 Press, PR and Writing Services are available, on a case-by-case basis via invitation. Please contact us if you would like to discover more and receive a quote.
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Please read the official TERMS AND CONDITIONS here.
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Do any of these sound like you?
Are you a founder in beauty, wellness, esthetics, health, fitness or medical esthetics?
Do you have ideas swimming in your head but need to organize and polish them with pitch-ready hooks?
Are you great at what you do but haven't received the recognition you deserve?
You have some local recognition in your city or town, but you want to gain press on a larger, national scale.
You are ready to call-out the myths in your industry and be a more visible changemaker talking about your unique POV.
You’re ready to take the spotlight and stop playing small.
You're frustrated with posting on social media and not seeing results for the value you provide.
You have great article ideas but are unsure how to approach journalists and the press with a plan.
You see others with press mentions and logos on their websites and want the same recognition.
If any of these sound like you, you are in the right place!
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A set of at least 30 hooks that will guide your social content, press pitches, and blog posts. These hooks will help you stand out and grab attention and become your new content pool for your business.
From those hooks, you will have 3-5 full length article ideas with an angle, subject line and publication that it's tailored for.
A deeper understanding of your messaging, writing style and how to best work with journalists and editors.
PDF resources that support the material for each week of content.
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The Mastermind sessions will be held virtually on Zoom.
We will meet once per week for 60-ish minutes for 6 weeks.
You will create free accounts with two media pitching platforms and can actively send your pitches during and after the mastermind.
You will also be planning, writing and preparing your full length articles during the course of the Mastermind and can email them to Elizabeth for review and feedback.
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We aim to run this LIVE program quarterly. Since this is a new, ground-level program in beta mode, we are learning about the best frequency to offer it. If you have interest, we highly recommend signing up.
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You will receive a receipt from Squarespace. Shortly after, Elizabeth will personally send you a welcome email along with a packet of instructions and materials.