Stop Waiting to Be “Discovered” – Here’s How You Can Finally Get the Recognition You Deserve in the Beauty & Wellness Industry
If you’re a beauty or wellness founder feeling frustrated, invisible, or maybe even a little left behind, then let’s get straight to it—you’re not alone.
You’re not the only one who’s dreamed of seeing your name in top beauty magazines, landing coveted quotes, writing articles, and being the expert that editors turn to for insight. But here’s the hard truth: not everyone is truly ready for the recognition they say they want.
The idea of being a well-known expert, with your name and face in magazines, sounds fantastic. But let’s be honest—most people aren’t willing to do the work it takes to actually make it happen. And let me be even clearer: if you’re sitting around waiting for a journalist to “discover” you, you’re going to be waiting a very, very long time.
But if you’re ready to roll up your sleeves, show up consistently, and take control of your visibility, then let’s talk.
Are You Really Ready for Press?
Not everyone is built for this. The beauty and wellness founders who succeed in gaining media coverage are strategic, resilient, and intentional about their visibility. Here are a few traits that make someone “press-ready”:
1. You Walk with Quiet Confidence
You know you’re great at what you do. You’re not out here to convince anyone of your worth—you’ve earned it through years of dedication, consistently delivering quality results for your clients. You may not be flashy, but you are solid. You’re foundational. Your work speaks for itself, and you’ve built your reputation on high standards and honesty.
2. You’re Tired of Watching Others Shine While You Stay Humble in the Background
You’ve waited patiently, honed your skills, and kept your head down. Maybe you’ve even watched others with less experience or expertise take the spotlight while you stayed in the background. But deep down, you know it’s time for your turn. You’re ready to step into the light, not out of ego, but because you have something valuable to share with the world.
3. You’re Done Waiting and Ready to Take Action
If you’re expecting to get “discovered” by the beauty media while staying silent, that’s not a strategy—that’s a long, lonely wait. The people who get press are the ones who decide to go after it. They’re the ones who show up, who pitch, who put themselves out there even when it feels uncomfortable. They know that success doesn’t come from waiting.
If this sounds like you, then it’s time to stop dreaming and start doing.
My Story – And Why I Know This Works
Nine years ago, I was exactly where you are—feeling like my skills and expertise were invisible, wondering how others were getting the press mentions that I knew I deserved. So, I decided to make a change. I stopped waiting, I started pitching, and I learned how to position myself as the expert that magazines wanted to feature. Now, with over 25 press quotes in top publications like NewBeauty, Mindbodygreen, Fortune, and as a regular contributor for Skin Inc., I’m here to tell you that you can absolutely do this too.
Why Press Matters for Your Business
Securing press coverage isn’t just about getting your name out there—it’s about establishing authority, building credibility, and creating trust with your clients. When clients see you featured in reputable publications, they know you’re the real deal. Press coverage can transform your business from the inside out, attracting more clients, increasing your rates, and opening doors to new opportunities.
Want to Stop Wasting Time and Learn How to Be More Well-Known Right Now?
Grab my free guide! These are the exact steps that I implemented to go from unknown to unstoppable in the beauty industry!
XO Elizabeth - now get out there and shine!