I recently had the opportunity to do a live Instagram interview with Meghan O'Brien, who owns Marketing with Meg. Her company specializes in marketing consulting, courses and tools all focused on the esthetics arena. Lucky us!

During our chat, she shared some amazing tips but also highlighted some of the common mistakes that she sees out there with some easy tips to fix them. Please read through these and see if you are making these mistakes at your spa or medspa. This is some guidance you won't want to miss!

Sometimes it's easiest to overlook the things that you're used to seeing every day. However, don't let your spa menu be one of those things.

If 2020 has taught us anything, it's that we need to be prepared for change and to think on our feet. Many spas are dealing with restrictions on how many guests they are allowed to service in their space, and this is impacting the generation of revenue.

Take this opportunity to optimize your price list to make sure that it's working for you and not against you, in light of recent events in our industry.