The #1 Thing Holding Back Your Content, Beauty Pro.
We’re in Week 3 of my Press and PR LIVE Mastermind, and let me tell you, it’s been amazing watching 5 incredible beauty bosses already securing media mentions using the same strategies that got me over 25 press features in places like Newbeauty, Redbook, Skin Inc, and Fortune.
So, what’s the big topic that keeps coming up? Getting more eyes on your content.
You know that feeling—you’ve spent hours creating Reels, emails, blogs, only to see those low view counts. 😖 Been there!
You KNOW your content is gold. We’re talking:
Skincare tips
Wellness insights
Anti-aging advice
Laser info
Exfoliation secrets
Injectable do’s and don'ts
Sun safety tips
So why does it feel like no one’s paying attention?
Brace yourself. This isn’t easy to say... don’t take it personally... but...
Your content might be boring.
Yep, I said it. I love you, beauty boss, but if your content doesn’t hook people right away, they’re gonna scroll right by.
What’s the solution?
It hit me—hard.
Ever noticed how Big Beauty Media does it? They use hooks to grab attention and pull you in.
Why aren’t we beauty pros doing the same? Clients are already trained to respond to these tactics, but we haven’t caught on!
Hooks are the secret sauce that:
Create curiosity
Make people stop in their tracks
Intrigue and draw people in
For example:
Without a Hook: “Here are 5 tips for acne scars.” (Yawn.)
With a Hook: “As a 10-year acne specialist, here are the 5 acne scar secrets I swear by!” (Now we’re talking!)
See the difference? That’s the power of a hook! Stop creating content without them!
Whether it’s a:
Blog
Email
Video intro
Instagram caption
STOP being boring! You’ve worked too hard on your beauty business for your content to fall flat.
Since starting my Press and PR Mastermind, I’ve packed all these insights into a free PDF download just for you:
"10 Hooks Every Beauty Pro Should Be Using"—it’s my gift for being part of this amazing community.
Oh, and if you want to go ALL the way, after you grab the free guide, check out my premium hook bundle—it’s packed with even more magic! My Press and PR Mastermind students are already using them!
Haven’t downloaded it yet?
Grab your free hooks here! Let’s take your content from meh to magical and get you the recognition you deserve.
Download the FREE Hooks now!
Stop letting your hard work go unnoticed! If the media is using hooks, so should you!
xo Elizabeth