Why Every Beauty Pro Needs To Be A Huge Hooker (No, Not That Kind).
Hey, beauty pros!
I just had a big breakthrough on Instagram (and it got a lot of estheticians, spa owners and wellness warriors talking), and I’m about to share the insider tip that shocked everyone. Ready?
Here it is: You need to be a big, BIG HOOKER.
Wait… what? No, not that kind of hooker. I’m talking about the kind that grabs attention with headlines, shares bold opinions, optimizes messaging, and becomes the go-to expert resource for the beauty media.
Yep, I said it—and I meant it.
If you want more eyes on your content, more career success, and recognition, you have to master being a HOOKER. Here’s how:
H – Headlines & Hooks That Grab Attention
You need headlines that make people stop scrolling and take notice. This applies everywhere—your blog, social media captions, video intros, and emails. Without strong hooks, your content feels flat and uninspired.
Do this:
With a hook: "The Nighttime Treatment My Top Clients Swear By—And Why You Need It Before Spring!"
Don’t do this:
"I want to tell you about my favorite nighttime products." BORING!
O – Opinions That Stand Out
Be bold and share your expert opinions. It’s not enough to simply share good information—you need to own your point of view.
Example:
"Why I No Longer Recommend This Popular Anti-Aging Cream—And What You Should Use Instead."
Experts don’t just share—they guide, advise, and give opinions. That’s what makes you stand out.
O – Optimized Messaging
Every word should connect with your audience and use the same proven tactics the media uses. Why? Because your clients are used to reading beauty magazines and seeing information presented in a certain way. You should be speaking their language!
Example:
"For busy moms, this 5-minute skincare routine is a lifesaver."
See how this speaks directly to a specific client and solves a problem?
K – Knowledge That’s Undeniable
Your expertise should be front and center.
Example:
"After 15 years in the beauty industry, and as a multi-licensed esthetician, I’ve discovered what really works for adult acne."
Lead with authority—if you don’t introduce yourself as an expert, people won’t know who’s boss.
E – Expertise That’s Sought After
Position yourself as the go-to expert for journalists. In other words: brag a little! You’ve earned it.
Example:
"As an award-winning spa owner and licensed esthetician, I'm here to provide expert guidance on clean skincare trends."
When you’re known for giving insane value AND presenting yourself as an undeniable expert, the media will start paying attention.
R – Resource for the Media
Become the trusted resource that journalists turn to for insights. Ever dreamed of being quoted in your favorite beauty publications? Or getting your name in articles on the latest trends? I did too—and it was the best thing I ever did for my career. Now, I have prestigious logos on my press page and write for top publications. And guess what? I can teach you how I did it.
Why Am I Committed to This Work?
After spending 9 years in the beauty and spa world of professional publishing—writing over 50 full-length articles and being mentioned in major outlets like Mindbodygreen, NewBeauty, Fortune, and Redbook—I’ve learned one thing: these platforms need more real experts like YOU.
And here’s proof: We just wrapped Week 4 of my LIVE 6-Week Press and PR Mastermind, and one of our members is already talking to a journalist from a major media outlet! And we’re not even finished yet.
The program has been such a success that members are already referring friends and colleagues, asking for the next round. And guess what? You’re the first to know—my next LIVE 6-week Press and PR Mastermind starts in just 20 days!
In this program, you’ll learn how to:
Work with journalists and get your expertise featured
Create media-worthy content
Write and pitch your articles to the press, and so much more, without any formal press training!
If you’ve ever dreamed of seeing your name in magazines or getting those coveted press logos on your website, this is your LAST chance for 2024. You’re reading this for a reason. Take the leap into becoming the beauty-media star you know you can be. Why not you?
If you’re curious, check out the details here to see if the Press & PR Mastermind is right for you.
Contact me, to see if you are a fit!
Here’s to teaching you how to get the press you deserve!
xo