Why Local Press is a Game-Changer for Beauty and Wellness Founders & 6 Places To Pitch
There’s a myth that the BEST press is found in major magazines, and that’s just not true. Sure, those glossy, national beauty magazines are fantastic and can give you a nice confidence boost, but let’s be real: they’re not always the best way to drive high-value clients directly to your business.
In fact, there are press opportunities all around you, and some of the best ones are local and highly targeted to your ideal client. I’m about to share my top suggestions with you to make sure you’re maximizing your exposure and positioning yourself as the go-to expert in your community.
1. Podcasts
Being featured on podcasts is a game-changer. Podcasts allow you to tap into a loyal, highly engaged audience who already trusts the host. This expands your reach and positions you as an expert in your field, especially when you’re speaking on topics you know inside and out. You’re not just sharing your knowledge, you’re building trust and nurturing relationships with potential clients who are eager to hear your advice. Plus, podcasts have a long shelf life, meaning your episode can continue to drive traffic to your website or booking page for months after it airs.
2. Radio Interviews
Radio interviews are a secret weapon. This often-overlooked medium gives you instant credibility and a personal connection with listeners, whether local or national. When you’re interviewed, you’re not just a name on a screen or a page—you’re a voice people can trust. Radio reaches audiences that tend to be more loyal and listen consistently, so you’re getting your message across to a group of potential clients who are actively tuned in and ready to engage with you.
3. Local Influencer Collaborations
Local influencers are often the best-kept secret in press. They have a highly engaged following in your area and a relationship built on trust. Collaborating with influencers in your city or town can give you immediate access to people who might not have discovered your business otherwise. These influencers already have your ideal client following them, and when they endorse you, it feels authentic and personal. It’s one of the best ways to go from invisible to in-demand in your local market.
4. Getting Featured in Local Lifestyle Magazines
Now here’s a big one, especially for those of you who own brick-and-mortar beauty or wellness businesses: local lifestyle magazines. How many times have you flipped through your local magazine and thought, “That should be me”? Well, it can be! Getting featured in these types of publications is the ultimate way to put your business in front of a highly targeted, local audience. Unlike big, national magazines, local publications allow you to connect directly with people who can literally walk through your door. Imagine the impact on your business if you were to land a feature in your local lifestyle magazine.
5. Local News Coverage
Don’t overlook the power of local news coverage! Whether it’s TV, print, or online news outlets, getting featured in your community’s news can be an incredible way to build credibility and attract clients who live nearby. Local news outlets are always looking for interesting stories to feature, and if you pitch them the right way, you could easily land an interview or feature piece that gets your name and expertise in front of thousands of potential clients.
6. Local Lifestyle Bloggers
Local lifestyle bloggers are another goldmine for press. These bloggers are already creating content tailored to your area and have built a trusted relationship with their audience. Whether they’re writing about local trends, health, wellness, or beauty, they’re a perfect fit for you to pitch your expertise. When you collaborate with them, you’re getting direct access to their followers who are likely to be your future clients. Plus, getting featured on local blogs gives you ongoing SEO benefits and increases your local authority.
The Good News: Pitching is the Same for All of These!
The great news? You don’t need to learn different techniques for pitching yourself to a magazine, a podcast, a radio show, or an influencer. If you can pitch yourself to one, you can pitch yourself to all of them. The strategies I teach in my programs will show you exactly how to structure your pitches, where to find the right opportunities, and how to make your expertise irresistible.
Ready to Take Action?
To get you started on your press journey, I’ve created my FREE video training: The First Five Steps to Press. In this training, I’ll walk you through how to get your name out there, attract media attention, and build the visibility you deserve. Whether you’re aiming to land a local magazine feature or get a spot on a podcast, this training is packed with the strategies you need to get noticed and booked.
